H&M started this last year where they took celebrities and music stars and gave them the opportunity to design their own clothes for the store. All the procedes went to fight AIDS and it was a massive success. Its back again this year with a whole new lineup of stars.
In an initiative looking to bring awareness and resolution to global epidemic of AIDS, the Designers Against AIDS project enters its second collaboration with H&M as 1,000 stores spanning three countries all on board. The collection will include a cast of famous stars and celebrities as they each partake in the design of organic cotton t-shirts. The roster of talents include Katy Perry, Roisin Murphy, Pharrell Williams/N.E.R.D., Estelle, Yoko Ono, Dita Von Teese, Cyndi Lauper, Tokio Hotel, Yelle, Robyn, Dangerous Muse and Katharine Hamnett. 25% of all t-shirt sales will be donated to the HIV/AIDS prevention projects of Designers Against AIDS, UNFPA, MTV’s Staying Alive Foundation and YouthAIDS.